by: Meirav Crystal
Friday, 05 May 2017 | The Ministry of Agriculture, in cooperation with the Blue and White Division of the Ministry of Economy and Industry, the Farmers’ Union of Israel and the Manufacturers’ Association of Israel, announced last week that they are working to label the local agricultural produce with a blue and white ‘made in Israel’ label.
The label will be similar to marking the other products, using a logo accompanied by the caption Made in Israel. The label shall be affixed to the package or placed on the fruit or vegetable with a sticker. The markup will enable consumers to easily identify local produce.
The label is voluntary, and every farmer in Israel growing produce is allowed to join the campaign. In packaged produce, the label will appear on the package. The produce involved includes cherry tomatoes, packaged cucumbers, small peppers, strawberries, grapes, passion fruit, mushrooms, potatoes, carrots and herbs.
Agriculture Minister Uri Ariel said, “The new label will enable local Israeli farmers to enjoy local pride and strengthen their ties with the consumer, and I am sure that the public will prefer to buy local blue and white produce and support the Israeli farmers.”
Minister of Economy Eli Cohen said: “The decision to start marking agricultural products in Israel with a Made in Israel label, in addition to the marking of industrial products, which has been underway for a number of years, enables us to significantly expand the basket of products marked as blue and white products. It also serves to encourage local production and the preference of Israeli products for the advancement of industry and agriculture and the strengthening of Israeli economy.”
Posted on May 3, 2017
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