The End of the iPhone?

As a result, the First Else sports an impressive array of hardware features, including near high-definition video and a battery that lasts at least 50% longer than those used in many cell devices. Some of the First Else's features are its patented “sPlay” interface, which facilitates control of just about every function on the phone with just your thumb. This includes back-end data integration—so when a friend calls, you get all the relevant information about the person, such as voice and SMS messages, calendar entries, even the photos where you've tagged him or her.

Other features include integration of all functions and features to interact with your data, like the always-on GPS that automatically geotags the photos you take with location and date; and an out-of-the-box subscription to a music store with four million downloads that you don't even have to sign up for, because all the “technical stuff” is taken care of by your service provider. “There may be fewer apps on our platform, but they'll be better and more usable…” Kupervas asserts.

The First Else will be available in the US and Europe by mid-2010. It was born and bred in Israel and is growing up there. “We prefer working with Israeli companies wherever possible,” says Kupervas. And by doing so, Else is seeding what could be the makings of an Israeli center for the worldwide cell phone industry. For more information: info@else.bz, + 972-9-769-9302, or go to www.firstelse.com for an amazing presentation.

Excerpts of an article by David Shamah, www.israel21c.org

For pictures: http://www.israel21c.org/technology/is-this-the-end-of-the-iphone http://www.firstelse.com/#/Touch/ThesPlay (wait till the “video” ends)