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Israeli Firm Works to Increase Motorcycle Safety

December 2, 2022

by: Janet Aslin

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Ridevision’s new invention aims to make motorcycles safer.

Friday, 2 December 2022 | “There is no such thing as a minor motorcycle accident,” Harry Brown, Jr. wrote in a recent article on motorcycle safety. However, a promising new technology developed by Ridevision, an Israeli firm, is leading the way to the prevention of many of those accidents before they happen. The invention, named CAT or Collision Aversion Technology, can be installed on all makes and models of motorcycles and scooters.

Over the last twenty years, car manufacturers have designed systems with cameras and sensors that aid drivers as they maneuver tight parking spaces, change lanes and face potential dangers from blind spots. However, until recently, similar aids for motorcycles lagged behind. The main reason is the huge difference between the way four-wheeled cars are driven versus how the two-wheeled motorcycle are handled.

Ridevision’s website provides this comprehensive description: “Motorcycles are quick and agile. They lean, maneuver quickly on the road, and sometimes even navigate between other vehicles. Their lightweight builds and nimble maneuvering means they experience greater effects of physical force and roadway vibrations. Even basic navigating in traffic requires a rider to shift their motorcycle’s weight from side to side and from front to back (when braking and accelerating).”

The company’s co-founders Uri Lavi and Lior Cohen are two avid Israeli motorcyclists who determined to do something to help bring the safety features enjoyed by automobile drivers to their own mode of transportation.

Because of the uniqueness of two-wheeled motorcycles, the system had to be designed from the ground up. In an interview with the Times of Israel, Lavi said “A motorbike is a completely different creature on the road. Motorcyclists are constantly turning their heads to see around them, and steering and turning requires leaning the motorcycle to the side, techniques not used in cars.”

Lavi went on to explain that “only after predicting the trajectory of the bike can we actually understand and say what is a real problem and a real hazard to the driver.”

The resulting system combines two small wide-angle cameras, one in the front and one in the rear of the motorcycle, with an onboard processing unit that has company-developed algorithms to analyze the images and determine potential collision threats.

The other challenge was that of notifying the rider when there is a threat of collision. The system had to be simple and not distract the rider. The final product consists of different colored LED lights mounted on the bike’s mirrors. Flashing red indicates a danger in the front while flashing orange warns of a vehicle in the rider’s blind spot or a car approaching at high speed.

This Israeli-based company has global ambitions and has already begun to accomplish them. And with technology that has proven results—reducing fatal collisions by 60%—this is good news for the 400 million motorcycles and their riders around the world.

Posted on December 2, 2022

Source: (Bridges for Peace, December 2, 2022)

Photo Credit: Becca Treharne/

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