Meanwhile, 2010 continues to be on pace to become the latest record-setting year for tourism. Citing the Central Bureau of Statistics, the Tourism press release said during the month of September, 270,000 tourists visited Israel, an increase of 11% over September of last year. This year has so far seen nearly 2.5 million tourists visit Israel, an increase of 27% over the same period last year and 9% over 2008, Israel’s record year for tourism to date.
For the rest of 2010, the Tourism Ministry is set to invest around 70 million shekels on marketing activities, ranging from participation in tourism fairs to marketing agreements. One of the key points of emphasis for the Ministry will be to add new flight routes to Israel, as well as to increase the frequency of flights.
Using the success of this year to look ahead to the next, Misezhnikov said, “The incoming tourism figures for the end of the third quarter of 2010, as well as the cumulative figures since the beginning of the year, bear witness to the success of the marketing activities, and they are very important as a leverage for the tourism industry for 2011, in which the ministry is targeting the arrival of 3.7 million tourists.”
Posted on October 15, 2010
Source: (By Joshua Spurlock, BFP Israel Mosaic Radio, October 14, 2010)
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