The Tourism Ministry’s US $1.5 billion estimate for the income generated in 2010 from incoming tourism, not counting air travel, is about 35% higher than the first six months of last year and similar to the first half of 2008. According to the Ministry, for every 100,000 additional tourists, about 4,000 new jobs are created and more than US $100 million is generated into the Israeli economy.
Tourism Minister Stas Misezhnikov used the good news to call for additional funds for the Ministry. Said Misezhnikov in the press release, “The increase in incoming tourism during the first half of this year should not be taken for granted. It is the result of massive investment in marketing activities around the world with significant budgets, especially against the background of the public diplomacy challenges that Israel is facing.”
Said Misezhnikov about tourism benefits for Israel, “The tourism industry is one of the industries that generate employment and revenue at the fastest and most efficient rate in the economy. Significant government investment in this industry will lead to the creation of thousands of new jobs, most of them in the periphery, and revenue of hundreds of thousands of shekels into the economy.”
While the physical Israel has seen an increase in tourists, the country is getting more interest in the Internet world as well. The multi-lingual Tourism Ministry Web site, www.goisrael.com, had an increase of 30% in the number of visitors for the first half of 2010 as compared to the same period last year and doubling the first half of 2008.
Posted on July 14, 2010
Source: (By Joshua Spurlock, BFP Israel Mosaic Radio, July 12, 2010)
Photo Credit: www.israelimages.com
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