Beating the Copycats

May 17, 2010

by: David Shamah

In between, Walletex has developed ultra-thin flash disk cards for storing medical records and data for businesses, the military, and both the security and entertainment industries—if there’s something a flash card can be used for, Walletex probably makes it.

“All our products use special micro-components that were developed by our team in Rishon Lezion,” says Walletex CEO Avi Dahan. “All the products are waterproof and sand proof, and are small and thin enough to fit into a wallet. And the ones we developed for professional use, such as the Medicard and our key and ID cards, are super-secure, keeping important data out of reach of hackers,” he tells ISRAEL21c.

The Musicap came about after one of the company’s employees complained about how his MP3 player was inconvenient to use. As a result, Walletex built-in the controls for the music player into the front of the cap, enabling users to easily reach up and adjust the volume while running or biking. The cap is waterproof, so if you’re caught in a sudden thunderstorm, you don’t have to worry about zapping your player.

Established in 2005, Walletex has sales offices in the US and Japan, and a liaison office in China (where the devices are assembled). But design and development are located in Israel—a rare exception in the world of consumer (and increasingly professional security) electronics.

“It just shows that you can remain competitive and ahead of the curve if you innovate, and sell that innovation,” Dahan asserts. “Of course competing in this area is tough, but we’re confident we can keep growing, as long as we supply the products and technology our customers can’t get elsewhere.”

Posted on May 17, 2010

Source: (Excerpts of an article from Israel21c, May 13, 2010)